Starbucks Facing Image Crisis After 2 Black Men Arrested

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Three years ago, Starbucks was widely ridiculed for trying to start a national conversation on race relations by asking its employees to write the words "Race Together" on coffee cups. The initiative, though it backfired, was in line with the company's longstanding effort to project a progressive and inclusive image.
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Starbucks Facing Image Crisis After 2 Black Men Arrested

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